New Work – Father Bear Brewing Company

This fictional brewing company label was inspired by a version of Goldilocks and the Three Bears that we often read to our girls, in which the bears are Illustrated in a way that makes them look incredibly creepy, although that is clearly by accident since the characters themselves are quite tame. It’s just something about their beady little eyes that freaks us out and makes us laugh at the same time.

These days I usually spend a lot more time thinking about an Illustration before executing it, which might be due to the fact that I’m so busy with other things, and in my mind the idea gradually morphed into an independent brewing company label.